3 ways you can combine OptimalSort and Chalkmark in your design process
OptimalSort and Chalkmark are two of our wonderful design partners in crime, but did you also know that they work really well with each other?
Quantitative research
Quantitative research is about measurement. It focuses on gathering data and then turning this data into usable statistics.
The latest in Quantitative research
The ultimate IA reading list
We’ve compiled an extensive directory where you can find authoritative content from information architects all over the world.
How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
New feature for Questions: Logic
We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.
How to create a UX research plan
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
A beginner’s guide to qualitative and quantitative research
In the field of user research, every method is either qualitative, quantitative – or both.
What is mixed methods research?
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.
"What books do you recommend on quantitative analysis of user tests?"
Here's a video of some of our book recommendations on the quantitative analysis of user tests.